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Ten years ago, was listed as the first Shenzhen fair Dafen branch field, in November of the same year, awarded the Dafen Oil Painting Village "national culture industry demonstration base" by the Ministry of culture industry by virtue of the unique a gilded signboard, pattern, has become the focus of domestic and foreign large media coverage.
For ten years, is a review of an important node in the past, but also a new starting point in the past. In ten years, in this magical land of 0.4 square kilometers, generations of people of Dafen made what efforts to polish the cultural brand? Come to the fore which memorable people and things? Now the Dafen and what changes occurred? How will future big fragrance development?
Today, "Longgang" window will open "the 10 fair Dafen dream" column, the rise of the development of cultural industries to explore the path of Dafen miracle.
In 1989, Hongkong art dealer Huang came to Dafen Village, rooted in reedy, sparsely populated village, which opened the world's largest oil painting art market to take off the road.
As a starting point, more than ten years, Longgang area has increased to Dafen support, in the business environment reform, service organization construction, public facilities construction, build a trading platform, personnel and other aspects of the introduction of preferential policies to boost the rapid growth of the industrial scale, Dafen village.
This is the Dafen as a fair venue and the "national cultural industry demonstration base" "ten years", the key time is planning for the future development direction of dafen. How to draw a blueprint for the future development of Dafen, how to continue to show the world the unique charm in the development of the next ten years? Recently, the reporter interviewed is known as the "first" Dafen Oil Painting huang.
Dafen in actively seeking transformation
For the change of oil painting village, Huang Jiang be filled with a thousand regrets. "When I first came to a barren, like Russia's Siberia. The village of less than 300 people, is full of reed grass. But the rent is very low, 200 square meters per month to 1500 yuan."
In 1989, with 26 workers stationed in Dafen Village, Huang Jiang stayed for 25 years. With the enterprise business bigger and bigger, also gathered a group of painters Dafen Village, the village became booming. The Henan people Liu Xiaodong was attracted to the Dafen, he told reporters, in the early 90 century, he and his wife have a monthly income of over a million, was quite remarkable!
In 1992, the huge foreign demand led to the rapid expansion of the size of the painter huang. "The best time in 1992 April, 25cm * 23cm painting one and a half months to complete the 360000 zhang!" In order to complete the 360000 paintings in one and a half months, Huang Jiang invited a total of about 2000 people in the painting, in order to ensure the quality, Huang Jiang invented line drawing method is good at painting the sky - painted sky, paint the sky for a special painter finished painting the tree, the tree is then passed to the good at painting mountain. "At that time, rented a farmer room shop, because the same person painting the same things, so the difference is very small. Foreigners come to inspect, see these paintings seem to copy out the same, very surprised, but also very satisfied." Huang Jiang is proud.
However, the 2008 financial crisis, all a big reversal. Foreign economic downturn at the time, over reliance on export. They immediately had no orders, since then, the low-end copy, single industrial structure has become the focus of the present industry. "Big fragrance must seek a breakthrough." Huang Jiang said, at that time in order to dig into the domestic market began to focus on the breakout, and constantly improve the upstream and downstream industry chain. "Before 2009, Dafen painting business only three of domestic sales, the proportion is now completely turned over. At the same time, Dafen Oil painting village has begun to consciously develop from a single oil processing industry to diversify the direction of the industry, the current Dafen Oil Painting Village 1201 galleries, studios, crafts and frame, painting materials and other stores. The number of orders in the past two years the Dafen began to rise steadily." In Huang view, these invisible strengthen the anti risk ability of Dafen market.
To actively export "Dafen mode"
With more and more famous, this year from all over the country to find Huang Jiang people in a continuous line from Dafen Village, every year he received dozens of domestic and foreign call visit team. As one of the early disciples of Wu Ruiqiu Huang is a lot of domestic oil painting industry park "consultant". In 2009, Wu Ruiqiu will expand to Jiangsu Haian oil painting industry, together with the local government to build a cultural industry base, a copy of another "dafen".
In fact, not only in Haian, in recent years around the country have set off a copy of Dongguan, Putian, boom, Yiwu, Utah and other many three or four lines city also have built the oil painting village, many of these bases to take the Huang here. "Dafen should not only export products, but also the output of the concept, many places are now in development mode which is reflected in the imitation of Dafen, Dafen influence." Huang Jiang said, "the output will Dafen model" create win-win situation for the development of cultural industry China. "On the one hand to promote the development of cultural industry in the mainland, the China cultural industry by Dafen 'thriving' into 'flowers blossoming'; on the other hand, also entered the critical period of transformation and upgrading of industries to find room for maneuver dafen."
To the future development of Dafen walking on two legs
For large development in the future, Huang Jiang suggested to Dafen walking on two legs, both to encourage original, cannot give up the industry. The original is the power source of Dafen's sustainable development, and the industry is the foundation of dafen.
Huang Jiang is happy now, dafen,